Platform Accounting

Platform Accounting Group Expands in California

Salt Lake City, UT., December 24, 2025

Platform Accounting Group announced that two new firms have joined its group in California. Based in Bakersfield, Wayne Long & Co. is now Longview Advisors. Seghetti Waxler, based in Santa Cruz, is now part of Bayshore Advisors. There are now 18 boutique firms in California that are part of the Platform collective.

Longview is a full-service accounting firm with more than 30 years in the industry and a team that includes more than 20 employees. Longview has a long-standing reputation in the business community for providing high-quality reporting documents and consultation services.

Bayshore Advisors was first established in 2015. They specialize in business and personal income tax as well as business valuations. They also have a history of managing complex business structures, such as multi-tiered partnerships.

“We’re thrilled to join Platform,” said Wayne Long, principal of Longview. “We’ve been an integral part of our community for many decades, and look forward to continuing to serve our clients with expanded resources and services.”

“This marks a new chapter for our firm,” said Cristian Gonzalez, principal at the Bayshore office in Santa Cruz, along with Tom Castillo. “Joining Platform means our clients and employees will continue to thrive and evolve as the world changes.”

Platform Accounting Group has more than doubled in size every year over the last seven years, has nearly 1,000 employees across nearly 15 states, and has a market-leading low turnover rate. Platform is continually building out an ecosystem to provide collaborative, best-in-class professional services from tax to wealth management, ERP consulting, business accounting services and more.

About Platform

Platform is a next-gen accounting and professional services group created in 2015. It strives to preserve the dynamics of small firm cultures and incorporates the technology and connectedness of the 21st century. Platform also provides necessary support for their people, productivity and processes while offering enterprise-grade resources, capabilities and support to local teams so they can focus their time and energy on personal, high-touch relationships with their clients.